Experiential All-Stars

When planning an experiential marketing campaign, it's important to consider what motivates consumers' basic desires and emotions, research what has been successful in the past, and establish specific, strategic objectives.

Here are a few great examples (Each is linked to original context):

1. Share a Coke

"Share a Coke", a campaign that started in Australia in 2011, began with the swapping out of the Coke name on Coke bottles with the individual names of people. It worked

2. Red Bull

Almost everything Red Bull does is experiential marketing. Red Bull's sports sponsorships, the F1 racing team, the Red Bull Music Academy, the Stratos Jump, and even Red Bull Girls are testaments to the brand's ongoing marketing efforts

3. Don't Be A Lab Rat

In the wake of marijuana legalization, the State of Colorado worked together with Sukle, a Colorado-based advertising agency, to come up with a way to acknowledge the debate over the consequences of marijuana usage by younger users.

Each example is linked to a more thorough description with photos and all that. Happy Marketing!